What do you think of when you hear the word “wellness”?
You might envision your weekend nature hikes, morning meditation or daily golden milk latte. Maybe wellness is simply reclining on the couch and shutting off your phone. Or you might think of wellness as a total hoax (i.e. you don’t believe in seven-day green juice cleanses to “detox” your body and you’ll never understand the health claims behind vaginal jade eggs). 
Chances are you’re somewhere in between. Whatever side of the spectrum you skew towards, there’s one thing we can likely all agree on: wellness does not imply science.
With that said, in honour of World Science Day, we wanted to look more closely at the importance of science in the pursuit of wellness.
The Looming Problem With Wellness
More and more, the wellness industry is being scrutinized and criticizedby both health experts and consumers. That’s because the industry is increasingly making health claims, including those that are far-fetched (some are more subtle and others are even valid, making these claims more confusing than ever to the layperson).
Once upon a time many of the wellness practices popular today were considered fringe customs of unconventional groups (e.g. “hippies”) but these days, wellness trends—from kale juice and herbal supplements to flower essences and crystals—have become the cool kid on the block. Even your most sceptical friend has probably tried bone broth or a cocktail infused with activated charcoal.
But let’s take a step back and ask: What exactly is wellness? And should it be brushed off?
According to the Merriam-Webster dictionary, wellness is “the quality or state of being in good health especially as an actively sought goal.”
And that’s a great goal.
The challenge is when wellness companies say their products will make changes like eliminate inflammation, cure depression or balance hormones when it is minimal or zero evidence to show it. We believe wellness should be approached with a scientific eye as you actively seek your wellness goals, whether that’s more energy, a happier mood or healthier skin.
How Wellness Can Be Achieved Through Skin Care - and Science
At LUXE Botanics, we rely on our Global Botanicals, Marula, Kigelia africana and Camu camu, to drive the efficacy of our formulas, undoubtedly drawing from nature to achieve positive visible changes.
But we don’t believe natural always equates to efficacy. Quality skincare begins—and ends—with science.
A science-backed approach is one of the founding tenets of LUXE Botanics. (Our founder Jené Roestorf is a biotechnologist, so science naturally flows in her veins!). This is why our Global Botanicals and other beneficial ingredients we incorporate into our skin care are only those that have been extensively studied or proven—not to mention sustainable, certified organic and wild harvested whenever possible.
It is a promise to ourselves—and you —to maintain the highest standards when it comes to the scientific merit of our ingredients. But that doesn’t mean we aren’t all about wellness, too.
Wellness is the pursuit of feeling healthy. And we believe wellness is a means of self-care. One way to practice self-care and achieve wellness is investing and committing to a skincare ritual.
A skin care ritual is all about nurturing yourself in ways to feel more positive and relaxed inside and out, and nourishing the largest organ of your body by feeding it with nutrients that have demonstrated efficacy.
For us, wellness and science to go hand in hand. Because wellness isn’t achievable unless the tools you use are actually effective. This is what we aim to deliver at LUXE Botanics, and that is our promise to you.
Happy World Science Day!
The LUXE Botanics Team