DEDICATED TO TRANSFORMING THE BEAUTY INDUSTRY BY COMBINING SCIENCE WITH ETHICS TO BE AT THE FOREFRONT OF BEAUTY ACTIVISM.
While immersed in the awe-inspiring landscapes of the Ngorongoro Crater in Tanzania, believed to be the birthplace of humanity, our South African Biological Scientist founder Jené was confronted with the question ‘What do I value in life?’.
This humbling experience was the catalyst for fulfilling a desire to use her passion for science to create conscious innovation and have a meaningful, positive impact on the nature and communities she grew up in and loved.
Born into a family of entrepreneurs, Jené always knew she would one day have a business to call her own. She grew up in South Africa and had a childhood surrounded by nature and intrepid travels in the African bush. It was this appreciation and wonder for the natural world that led her to pursue a Bachelors degree in Nanotechnology and Biological Chemistry before completing her Masters in Applied Science, majoring in Biotechnology and Bioethics.
After a 10-year clinical research career, from pre-clinical laboratory research to leading oncology and dermatology global clinical trials, Jené was inspired by the paradigm shift happening in the beauty industry. The rise of consumer activism combined with importance of individual health, meant that brands were being forced to re-evaluate their ethics, ingredients and their impact on the world.
Jené embarked on a journey to discover the planet’s most transformational botanicals, which could be ethically and sustainably harvested while meaningfully giving back to local communities. She discovered not only revelations of astounding botanical properties, but beautiful stories unbeknown to the world that were rooted in ancient wisdom and local community traditions.
LUXE Botanics is a conscious beauty brand that is reimaging these stories in the modern age, creating high performance, potent skincare driven by leading-edge green chemistry that is equitable for all, proving that nature is the greatest innovator. Recognized by BYRDIE as a 'Woman in Beauty and Wellness Who Has Inspired Us This Year’, Jené leads the beauty industry into a new frontier of green innovation and intelligent beauty activism.